Small Business Segment Marketing Director - Salt Lake City, UT

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.

And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.

Ready to make your mark on a legacy brand?

Our expanding marketing team is building something special—a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role — it's your chance to shape a creative vision with real impact.

With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.

You bring the talent; we bring the opportunity.

We are looking for a Marketing Director - Small Business Segment to lead and define overall marketing vision for the small business segment, aligning with organizational goals and SAE/Enterprise Leaders’ vision.

Essential Functions:

• Develop and implement a comprehensive brand strategy that aligns with business goals, ensuring a strong consistent brand identity across all channels, all the while preserving affiliate brands while strengthening Bancorporation messages. 
• Oversee end-to-end execution of marketing programs, including partners across Product and Retail
• Partner creative and brand teams through Creative Leads who will serve as brand experts and work closely with affiliate teams on localization strategy. 
• Collaborates cross-functionally within Cross-Affiliate Marketing to deliver integrated marketing plans that enhance client experience and reinforce brand loyalty. Coordinating and enforcing branding guidelines and standards across departments and business lines.
• Ensuring compliance with banking laws and regulations, as well as internal policies and procedures. 

Qualifications:

A master’s or bachelor's degree in marketing, business, finance, or a related field is preferred. A minimum of 10+ years of experience in marketing, digital marketing, or a similar field with a focus on banking and/or retail bank products, or a related role is preferred. 

• Extensive background in creating and executing marketing strategies tailored to small business needs, with a strong understanding of financial products and service offerings.
• Proven ability to develop long-term marketing roadmaps while managing immediate campaigns and collaborating with diverse stakeholders
•  Experience building, mentoring, and managing teams while fostering cross-functional partnerships across product, marketing, and sales organizations.
• Expertise in maintaining brand consistency across all marketing materials and campaigns.
• Experience in overseeing the visual aspects of a project, ensuring consistency and alignment with the brand's vision.
• Skilled at weaving organizational history, mission, and values into communications that resonate with diverse employee groups, potential hires, and investors.
•  Ability to manage multiple projects simultaneously and effectively.
• Proficiency in conducting market research and competitive analysis to inform marketing strategies.

Salary Range: $159,375 - $233,750 (depending on experience and other job related factors)

This is an in-office position that will sit at a local corporate hub 5 days a week. This is not a hybrid role.

Location Options: AZ, CA, CO, NV, TX, UT

Benefits:  

• Medical, Dental and Vision Insurance - START DAY ONE!   
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance  
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts 
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays 
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience  
• Mental health benefits including coaching and therapy sessions 
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire 
• Employee Ambassador preferred banking products